ALDO Introduced EID 2.0 LUXE Collection Featuring Block Heels, Pearl Handbags, Occasion Jewelry, and More

ALDO, in collaboration with Cosmopolitan Middle East, hosted the city’s most influential personalities, media and VIP guests at the launch of its EID 2.0 LUXE Collection at the newest party hub, Lana Lusa!


EID 2.0 LUXE Collection

Block heels in pop colors for a night out, blingy styles for the perfect evening look or strappy lace-up sandals for the summery brunch look, the limited-edition collection has it all!

This Eid, Aldo is synergizing glamour with unmatched comfort that’s never been experienced before. The collection comes with Aldo’s trademark Pillow Walk™, Flex™ & Lightweight™ technologies.


Shop ALDO’s latest EID collection across stores in the GCC and online on


About ALDO  
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.


About Apparel Group LLC 
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 1850+ retail stores and 75+ brands on all platforms while employing over 16,500 multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Aldo, Charles & Keith, Skechers, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.